When designing a smartphone you should look at the most simple, stunningly obvious fact: that it lets you build something soooo far from a PHONE. Fuck the phone! It's an aged, expired concept. It's dead !
The iPhone's success is due to the fact that it is NOT a phone. Let aside the design of it, which is brilliant just as most of Apple's designs, I won't write a 500 pages paper about why the hell it's so nice. It just is ! And still Motorola Cliq is nowhere near it. And so is the LG GW620 (Btw could LG have found a name that is harder to remember ?! Hardly !). Hell, even HTC models, aside Hero, are not getting it entirely. However, from all the Androids out there, HTC Hero "gets it" the most.
So all Smartphone designers out there please stop embarrassing yourselves and stop designing Phones ! Yes. Drop the Phone concept altogether because the most successful Smartphone(
TM) out there, the iPhone,
is not a phone. Just as iPods are not mp3 players ! Ah, another example at least by the looks, Zune is stunningly beautiful.
Just go out there, find some punks in the streets, catch them graffiti-ing the walls and ask them what would they like at a device that would, amongst others, allow them to socialize online, listen music, twitter, face-book, or look fancy. And they will not point to any Cliq or LG GW 620 ppx trgg 55.
Android is a platform that you can build upon. It's been proven. Use it but for fuck's sake STOP DESIGNING PHONES ! The iPhone showed you all that people want much more than a phone. Give it to them. And something beautiful will arise finally. The days of the phone are over. Let there begin the days of the smartphone, call it the Phone 8.0 (Laugh, Mr. O'Reilly is gonna come after me =)) ) or whatever you want.
Aside design, iPhone is about the way you interact with it. It allows grown-ups to be children again, be able to play again. You touch it, slide it, zoom it, talk to it. Nevertheless they may do useful stuff but it lets you play, relax, feel good when using the device. The virtual keyboard is something that should be embraced, stop designing phones with touch screen AND QUERTY or whatever fucking sliding keyboard ! You are defeating the purpose of the touch screen. Why do you have it if you don't use it ?
In the iPhone / Android era, which started a while ago and is happening right now, the phones are all free. Cause nobody will buy them anymore. You'll get a bag of phones with a $4 subscription (massive laugh here). If you want just a phone, the chip and the battery fits into the volume control of your headphones.
Read my lips: The phone (as we know it) is dead. Sooner you realize, better for your sales.